Once way back in the mists of time bought a book on conquering shyness. I was sitting in the canteen at work and came across this small ad in the back of a newspaper. Its so many centuries ago it was before the internet was common and was the first time I had even seen any apparent cure for shyness, I had not even come across the term social anxiety back in those days.
It was quite expensive considering when I got it the book was a slim paperback but was supposedly by someone who had suffered the crippling effects of shyness and had recovered and of course the desperate and mad will try anything. I was a bit disappointed to say the least. Much of it was about his own struggles with anxiety but when it got to the cure bit it was “Go out an talk to people and then keep doing more until cured!” Yes, exposure therapy! I was working in a large company and struggling to cope despite many opportunities to talk to other people so his advice seemed so obvious as to be shit and ignored a lot of my problems. As I was a chronic stammerer and blusher at the time I found that even small talk was very hard(especially with girls) but lots of them appeared to dislike me for being shy even when I did FACE MY FEARS and make the first move so the advice that most people dont notice and I should just smile and say hello to everyone seemed absurd. Some of it still does as lots of things made me more paranoid.
The thing is this is no magic cure whatsoever. All advice for social anxiety is to try small social things and get used to speaking to other people and then do more and more. A doctor may help with meds especially for added depression but apart from exposure to feared situations the only other thing these self help books talk about is relaxation techniques and changing your way of thinking.
Even then dont buy a self help book because everything but everything for social anxiety is available for free on the net. I have downloaded many full PDF books myself for free. All these people with cures and advice, even the ones who claimed to suffer so badly themselves are just trying to con you half the time. If the price of their book or “system” is so much more than the price of a normal book then its a waste of time. There is absolute no magic cure or special advice that you cant find for free online.